In real estate, times are tough. Smarter marketing can be easy.
On March 10, The Wall Street Journal published an article forecasting the downturn of the commercial real estate market in 2008. The article cites J.P. Morgan Chase as predicting that “commercial real-estate values are likely to fall 20% from their recent peaks.” Of course, this is small potatoes compared to the continued decline in residential markets, with home foreclosures rising to “the highest level on record” in the fourth quarter of 2007. The bottom line? Real estate professionals need to figure out ways to stay afloat through the tough times.
Some major players are responding with revamped, innovative marketing schemes. A recent USA Today article on residential real estate’s woes lays out 2008 plans by RE/Max, Coldwell Banker, and Century 21 to focus their marketing budgets on a few key points: first, Internet/electronic messaging, and second, localized advertising.
Your real estate office might not have the reach or marketing budget of those companies, but that doesn't mean their tactics won't work for you. Even better, these types of marketing options are available in one streamlined, user-friendly software solution that allows an individual to generate the volume and quality of marketing output that usually requires an entire marketing department. To find out about the software that will help you get ahead with print and electronic marketing campaigns, web listings, and more, contact the MindMatrix sales team: sales@mindmatrix.net, or (412) 381-0230.
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