Doing enough to market your properties?

The best tricks in the game – and you’re not using them.

   

   

     You've been marketing real estate for years. You have a website, mail postcards periodically, and round out your starting lineup with the occasional office tour. And you think you’re doing enough?

     It’s not that easy.

     Today’s high-speed, high-tech business environment demands more, especially to stay competitive in an iffy economy. Keeping up is difficult; getting ahead requires serious strategy. Read on for some tips to develop a new approach – and an edge.

• Hit them with a variety of marketing mediums.

The fancy term is integrated marketing, but it boils down to this: DON’T stick to one repetitive method; DO mix it up. Keep the postcards and office tours, but explore more innovative options as well, like strategic email campaigns and custom flash presentations.

• Develop a drip marketing system.

A solid drip marketing scheme consists of steady, continuous communications to your potential customers – an email one week, a flyer soon after, and so on. Through this process, your offerings stay fresh in their minds, and you increase familiarity with your corporate brand. (And speaking of corporate branding…)

• Be consistent.

You can accomplish a lot through consistency in the appearance of your marketing material. It's the simplest way to increase familiarity with your company, and an automatic status boost if you’re a branch of an established corporation. Color scheme, typeface, layout – it all counts. When your material becomes instantly identifiable, you’ve reached a new level of effectiveness.

• Make sure your marketing material looks professional!

I know, I know – this one’s not exactly a secret. But let’s face it; when you have a budget, sometimes corners must be cut, and quality suffers. Seek out one cost-effective solution for creating a variety of marketing material that also sets a high quality standard.

      

     To cover all the bases efficiently, make the move to marketing automation software. Look for a program that generates high quality materials and satisfies both print and electronic marketing needs. The best programs will also help you develop sophisticated marketing campaigns. For example, the inVision tool, created by MindMatrix, includes a flexible email system to facilitate drip marketing.

     Get more information on marketing automation software at www.mindmatrix.net. 

   

     Have an insight or question on this topic? Use the "Comments" link to join the discussion.

Comments

[condo for sale Philippines]

i guess i have been doing great in marketing my properties, but i don't think that is enough. Thanks for the tips, it's helpful.

-David

[Jill Armstrong]

Do you have a rule of thumb for the percentage of overall budget that should be spent in marketing a new residential home development? For a sustainable development (green homes)? For second homes? Thank you.

[Jill Armstrong]

Do you have a rule of thumb for the percentage of overall budget that should be spent in marketing a new residential home development? For a sustainable development (green homes)? For second homes? Thank you.

[Jill Armstrong]

Do you have a rule of thumb for the percentage of overall budget that should be spent in marketing a new residential home development? For a sustainable development (green homes)? For second homes? Thank you.